"Another B2B meeting, organized through cooperation of IPCC, the Peres Center for Peace, the Federation of Chambers of Commerce in Tel Aviv, the Manufacturers Association of Israel and the PalTrade, took place in Tel Aviv on 29 May 2012. Thirty Palestinian food company representatives met with more than fifty Israeli food company representatives and other companies related to food production. Before the joint meeting, the Israeli company representatives enjoyed a variety of presentations from Lieutenant Colonel Salameh Zahar Adin - the head of the economic branch at the Civil Administration - about the economic situation in Judea and Samaria; Mr. Itzhak Gal - a researcher from Tel Aviv University; Mr. Roberto De La Rocca - a manager in the Israeli Super Sal chain; and Mr. Ibrahim Bashir from the Rushdie Food Industry - a senior businessman in the Israeli food industry with strong existing trade with the Palestinian market. All the participants reported that the meeting was very productive and expressed their satisfactions with meetings of this sort."